One of the first questions that often comes to mind when considering Campari is” what is Campari price in Nigeria? Campari is an iconic Italian aperitif that’s been around since the 1860s.
Made from a secret recipe of herbs, spices and fruits, Campari has a distinctive bitter taste that’s not for everyone. But if you enjoy a bold, complex flavor, Campari might just become your new favorite cocktail ingredient.
A Bittersweet History
Campari was created in Milan, Italy by Gaspare Campari. It started as a cordial meant to stimulate the appetite before meals. Campari’s signature red color and bitter flavor come from a variety of citrus peels and spices. The exact recipe is still a closely guarded secret known only to a few Campari employees.
Over the years, Campari gained popularity and became known for cocktails like the Negroni and Americano. Campari’s distinct taste defines these cocktails and gives them a bitterness that balances the sweet vermouth. Today, Campari is enjoyed all over the world, though it remains an integral part of Italian cocktail culture.
The Taste: Bitter and Beautiful
The first sip of Campari can be shocking. It’s bitter, there’s no getting around that. But give your taste buds a chance to adjust and you’ll notice hints of orange and herbs beneath the bitterness. The secret blend of ingredients creates a complex, multi-layered flavor that’s meant to stimulate your senses.
While Campari may be an acquired taste, there’s a growing appreciation for bitter flavors in cocktails. And with a little sweet vermouth and gin or prosecco, Campari’s bitterness is balanced into a perfect cocktail. Next time you’re looking for an adventurous aperitif, give Campari a try. Your taste buds will thank you.
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The Price of Campari in Nigeria
Imported Premium
As an imported premium spirit, you can expect to pay a premium price for Campari in Nigeria. A 750ml bottle of the iconic bitter aperitif will set you back around N6,000 to N13,500 at most liquor stores and supermarkets across the country. This is quite pricey when you consider that a bottle of the locally-made herbal bitter ‘Orijin’ costs under 2,000 Naira.
However, Campari is an imported premium brand with a long history and distinct flavor, so you are paying extra for quality and prestige.
Why the High Price?
There are a few reasons why Campari commands such a high price in Nigeria:
• Import duties: As an imported spirit, Campari is subject to high import duties and tariffs which are passed onto consumers in the retail price. The Nigerian government levies up to 50-100% duties on imported alcohol.
• Limited supply: Campari is not produced locally in Nigeria, so all stock has to be imported from Italy which limits the supply and allows retailers to charge a premium.
• Perceived as a luxury: Campari is viewed as a prestigious, luxury brand in Nigeria which allows retailers to price it at a significant premium. Consumers will pay higher prices for premium imported brands that convey status.
• Inflation and currency issues: Nigeria has struggled with high inflation and a weakening currency in recent years. Imported goods priced in foreign currencies like the Euro have become much more expensive, even without additional import duties and taxes. This has also driven up the price of Campari.
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Where to Buy Campari in Nigeria
With its growing popularity in cocktails and among mixologists, you may be wondering where you can find Campari in Nigeria. The good news is that Campari is readily available at wine and spirit shops across the major cities.
1. Local Liquor Stores
Your best bet is to check with liquor stores that specialize in imported wines, beers and spirits. Many stores like The Wine Rack, The Spirit Store, and Alcobev stock Campari and will likely have the best selection and prices. Some grocery stores like Spar and Shoprite may also carry Campari, though the selection may be more limited.
2. Bars and Restaurants
Some upscale bars, lounges and Italian restaurants will sell Campari by the bottle for you to take home. For example, Italian restaurants like Il Leccio, Lagos Italian Restaurant and Via Veneto may sell Campari. Cocktail bars that focus on mixology like Cocktails & Dreams Speakeasy, The Red Light Lounge, and Bogobiri House regularly use Campari in their drinks and may sell full bottles as well.
3. Duty-Free Shops
Traveling out of the country? You can often find Campari at a discount in duty-free shops. However, you will only be allowed to purchase what you can bring back into Nigeria without incurring duties. But if you’re looking for a bottle to enjoy on your trip, duty-free is a great option.
Conclusion
While the price of Campari in Nigeria may be quite shocking compared to other countries, for those seeking an authentic premium cocktail experience, the vibrant red Italian bitter is worth the splurge. When balanced in a perfectly mixed Negroni or Americano, no other bitter quite compares.